Privacy Policy — Supreme Home Improvements London
Last updated: March 2026
This Privacy Policy explains how Supreme Home Improvements London (“we”, “us”, “our”) collects, uses, stores and protects your personal data when you visit supremehomeimprovements.co.uk or use any of our roofing, painting, brickwork and home improvement services across London and Surrey. We are committed to full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Supreme Home Improvements London is a professional home improvement contractor providing roofing, exterior and interior painting, brickwork repointing, plastering, carpentry and general building services across North London, Greater London and Surrey.
Contact details of the data controller:
Business name: Supreme Home Improvements London
Website: https://supremehomeimprovements.co.uk
Phone: 07572 455 326
Email: quotes@supremehomeimprovements.co.uk
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
2.1 Data You Provide to Us
- Contact information — your name, phone number, email address and postal address when you complete our enquiry form, request a quote or contact us directly.
- Service enquiry details — a description of the work you need, property type, preferred dates and any photographs you share to help us quote accurately.
- Payment and billing information — invoicing details required to process payment for completed work (we do not store card details; payments are handled by secure third-party processors).
- Communications — records of emails, calls or messages you exchange with us for customer service and project management purposes.
2.2 Data Collected Automatically
- Technical data — IP address, browser type and version, operating system, referral source, and time-zone setting.
- Usage data — pages visited, time spent on pages, links clicked, form interactions and other website-behaviour metrics.
- Location data — approximate geographic location inferred from your IP address (we do not track precise GPS location).
- Cookie and tracking data — see Section 6 (Cookies) below for full details.
3. How We Use Your Personal Data
We use your personal data only for legitimate purposes and always on a lawful basis under UK GDPR. The table below sets out our processing activities:
| Purpose | Data used | Lawful basis |
|---|---|---|
| Respond to enquiries and provide quotes for roofing, painting & building work in London | Name, contact details, service description | Legitimate interests / Pre-contractual steps |
| Deliver contracted home improvement services | Name, address, project details | Contract performance |
| Invoice and process payment | Name, address, billing info | Contract performance / Legal obligation |
| Send service-related communications (project updates, completion confirmation) | Email, phone | Contract performance |
| Send optional marketing emails about our services (only with your consent) | Name, email | Consent |
| Improve our website and marketing performance | Usage & technical data | Legitimate interests |
| Comply with legal and regulatory obligations | All relevant data | Legal obligation |
We will never use your data for any purpose incompatible with the purposes listed above without first obtaining your consent.
4. How We Share Your Personal Data
We do not sell, rent or trade your personal data. We may share your data in the following limited circumstances:
- Trusted sub-contractors and specialist tradespeople — only where strictly necessary to carry out your project (e.g. specialist roofers or electricians). They are bound by confidentiality obligations.
- Service providers — third-party tools that help us operate (e.g. Google Analytics for website analytics, email service providers). These providers act as data processors under written agreements and may not use your data for their own purposes.
- Legal obligations — where we are required to disclose data by law, court order or regulatory authority.
- Business transfers — in the unlikely event of a merger or acquisition, your data may be transferred to the successor entity, who will be bound by this policy.
5. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes set out in this policy:
- Enquiries that do not result in a contract — up to 12 months, then securely deleted.
- Customer project records — 7 years after project completion (required for UK tax and accounting obligations).
- Marketing consent records — until you withdraw consent, plus 1 year for compliance evidence.
- Website analytics data — up to 26 months (Google Analytics default, which we have configured to anonymise IPs).
6. Cookies and Tracking Technologies
Our website uses cookies — small text files placed on your device — to improve your browsing experience and help us understand how visitors use our site. We use the following categories of cookies:
| Cookie category | Purpose | Examples | Consent required? |
|---|---|---|---|
| Strictly necessary | Essential for the website to function (e.g. security, form submission) | WordPress session cookies | No — always active |
| Analytics / performance | Count visits and traffic sources so we can measure and improve site performance | Google Analytics (_ga, _gid) | Yes |
| Functional | Remember your preferences to improve your experience | Language, region settings | Yes |
| Marketing / targeting | Deliver relevant adverts and measure campaign effectiveness | Google Ads (if used) | Yes |
You can manage or withdraw your cookie consent at any time by clicking the Cookie Settings link in our website footer. You can also control cookies through your browser settings — please note that disabling certain cookies may affect site functionality.
For more information about cookies and how to manage them, visit www.allaboutcookies.org.
7. Google Analytics
We use Google Analytics to analyse website traffic and understand how visitors interact with our pages. Google Analytics collects data such as pages visited, session duration and approximate location. We have enabled IP anonymisation to ensure no full IP addresses are stored by Google. The data is processed by Google LLC under a data processing agreement. You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on.
8. How We Protect Your Data
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include:
- SSL/TLS encryption on our website (HTTPS).
- Restricted access to personal data on a need-to-know basis.
- Secure email communications for customer correspondence.
- Regular review of our data handling practices.
No data transmission over the internet is 100% secure. While we take every reasonable precaution, we cannot guarantee absolute security. If you suspect a data breach, please contact us immediately at quotes@supremehomeimprovements.co.uk.
9. Your Data Protection Rights
Under UK GDPR you have the following rights regarding your personal data:
- Right of access — request a copy of the personal data we hold about you (Subject Access Request).
- Right to rectification — ask us to correct inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”) — ask us to delete your data where there is no compelling reason for continued processing.
- Right to restrict processing — ask us to pause processing your data in certain circumstances.
- Right to data portability — receive your data in a structured, machine-readable format.
- Right to object — object to processing based on legitimate interests or for direct marketing purposes.
- Rights related to automated decision-making — we do not use automated decision-making or profiling.
- Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at quotes@supremehomeimprovements.co.uk or by phone on 07572 455 326. We will respond within 30 days. We may need to verify your identity before processing your request.
10. Right to Lodge a Complaint
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection:
🌐 https://ico.org.uk/make-a-complaint
📞 ICO Helpline: 0303 123 1113
We would, however, appreciate the opportunity to resolve any concern before you contact the ICO — please reach out to us first.
11. Third-Party Links
Our website may contain links to third-party websites (e.g. Google, Yell.com, social media platforms). This Privacy Policy applies only to supremehomeimprovements.co.uk. We are not responsible for the privacy practices of external sites and encourage you to read their privacy policies before providing any personal data.
12. Children’s Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
13. International Data Transfers
We primarily store and process your data within the United Kingdom. Where we use third-party service providers (such as Google) that may process data outside the UK, we ensure appropriate safeguards are in place — such as UK adequacy decisions or Standard Contractual Clauses — to protect your data in line with UK GDPR requirements.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The “Last updated” date at the top of this page will always show when the most recent changes were made. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
15. Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or your personal data, please do not hesitate to get in touch:
📍 Supreme Home Improvements London — Serving North London, Greater London & Surrey
📞 07572 455 326
✉️ quotes@supremehomeimprovements.co.uk
🌐 https://supremehomeimprovements.co.uk/contact-us/